Web Desk
‘Abhi Nahi’, the most anticipated web series, written by Haseena Moin and directed by Misbah Ishak Khalid, will be available on RINSTRA in April .
The press event to brief the media was held on Monday in Islamabad, to meet the cast, writer and the director of the series.
The story of Abhi Nahi, tackles the theme of ‘in sickness or in health’ while removing the stigma of breast cancer in the society, showing how a man can channel his love and commitment to bring about a holistic and positive impact. Sinara’s (lead character played by Nida Karim) emotional journey signifies the importance of kindness and compassion during her battle with breast cancer, and how it can bring about a crucial change.
Haseena Moin, the most celebrated writer of our times, said, that, “I am myself a cancer survivor and when RINSTRA asked me to write this play, I wanted to put my heart and soul in this play to tell the young girls and mothers with basic message, ‘Let’s fight Cancer together’”.
Nida Karim, the lead in the web-series in her debut shared her views and said, “I always wanted to do a character that was meaningful and had the power to communicate a certain message. In Abhi Nahi, Sinara’s character is able to convey the message of resilience, and faith in true love and care. These are the true values that depict our society and the people around us. I am sure with this message Abhi Nahi will touch the heart and soul of anyone who will watch this on Rinstra.com”.
Dr Aziz Rab Chief Executive Officer of Green-Star is playing the role of the father and Noman Sami is the lead-hero in the series. Noaman Sami is a Pakistani television and film actor. His appearances include Main Haar Nahi Manoun Gi, Daldal, Help Me Durdana. In 2019, he made his film debut with Talash which was critically praised. Currently.
Chief Creative Officer of RINSTRA, Misbah Ishak Khalid, who is also producing and directing the web-series, said, “Abhi Nahi, is a subject very close to my heart, I have tried to share the story from a holistic perspective, every character to depict how a family member feels when such an issue is faced by any family”. She further said, “the story is how each and every member of the family is impacted and contributes in fighting cancer”.
As of 2021, out of all types of cancers, 28.7% of the new cases of cancer were breast cancer alone. Addressing the stigma of breast cancer awareness in Pakistan, Abhi Nahi, the web-series focuses on normalizing as well as accepting it. The protagonist, Sinara, is a young girl in her early twenties set to marry Ayaan, the man she loves. However, during his work trip abroad she is diagnosed with breast cancer while preparing for her wedding, and suffers an emotional breakdown, causing her to try leaving the relationship so that she can ‘spare’ Ayaan from her sickness. During the five-episode saga, she confides in people close to her while seeking treatment for the illness and battling her own inner demons.
Dr. Adil Akhtar, Chairman and Co-founder of RINSTRA Technologies, said, “Being an Oncologist myself, it is very important for me to be part of such a storytelling milestone for the Pakistani media industry”. He further said, “Breast cancer is curable when diagnosed early by screening with mammograms and breast exam. Even in advance stages it is very treatable with the new treatments, ”. He said, “we believe “Abhi Nai” would create widespread awareness in Pakistan. Our focus for this effort is to create awareness about the Breast Cancer in the country, including the dangerously high incidences of breast cancer cases in Pakistan”. He said, “also the disease is not fatal and is curable, if it can be detected early through routine breast examination and, life after cancer, can be managed as close to normal as before the diagnosis and life is worth living”.
Pakistan alone has the highest rate of Breast Cancer than any other Asian country, as approximately 90000 new cases are diagnosed every year, out of which 40000 die. In Pakistan, 1 in 9 is either suffering from breast cancer or is at risk of developing it, about 77% of invasive breast cancer occurred in women above the age of 50 years, but if diagnosed early the survival rates approach 90%. As of 2020, out of all types of cancers, 28.7% of the new cases of cancer were breast cancer alone.
Female breast cancer has now surpassed lung cancer as the leading cause of global cancer incidence in 2020, with an estimated 2.3 million new cases, representing 11.7% of all cancer cases. It is the fifth leading cause of cancer mortality worldwide, with 685,000 deaths. Among women, breast cancer accounts for 1 in 4 cancer cases and for 1 in 6 cancer deaths, ranking first for incidence in the vast majority of countries (159 of 185 countries) and for mortality in 110 countries. There are exceptions, most notably in terms of deaths, with the disease preceded by lung cancer in Australia/New Zealand, Northern Europe, Northern America, and China (part of Eastern Asia) and by cervical cancer in many countries in sub‐Saharan Africa.
