In line with its global vision for a waste-free future, Nestlé Pakistan has stepped up efforts under the Clean Hunza Project by installing a machine for bailing and compressing packaging waste in Hunza.
Launched in 2019, Clean Hunza Project is part of District Council Hunza’s initiative on waste management, in partnership with Nestlé Pakistan, Gilgit Baltistan Waste Management Company (GBWMC) and KADO.
Making Hunza waste-free! Through Clean Hunza Project, we will collect 1000 tons of packaging waste for recycling by 2025, to reduce its environmental impact. We aim to make 100% of our packaging recyclable or reusable by 2025. Watch: https://t.co/nYehF767tA#ClimateAction pic.twitter.com/fRfWeCXII8
— Nestlé Pakistan (@nestlepakistan) January 22, 2021
Clean Hunza Project focuses on waste segregation and recycling system for Hunza by
encouraging waste management of 200,000 kgs of plastics in 2021, eventually leading up to 1000 tons by 2025 to make Hunza waste-free and promote sustainable tourism in the region.
Inaugurating the bailing and compressing machine unit, Faiz Ahmed, Deputy Commissioner
Hunza said, “I am thankful to Nestlé Pakistan for promoting sustainable tourism in the region
and fulfilling our dream of clean green Hunza. The first truck load of compressed plastic bails to be transported downstream will complete the cycle of waste minimization and promote circular economy.”
Highlighting Nestlé’s global vision for a waste-free future, Waqar Ahmad, Head of Corporate Affairs and Sustainability, Nestlé Pakistan said, “We are accelerating our actions to reduce the environmental impact of various kinds of packaging waste. Our vision is that none of our packaging, including plastics, ends up in landfill nor in oceans, lakes and rivers.”
“Tackling packaging waste requires a collective approach and we are committed to finding
improved solutions to reduce, reuse and recycle. To achieve this, we have set ourselves the
commitment of ensuring 100% of our packaging is reusable or recyclable by 2025 and this
initiative is a step in that direction,” he further added.
Located on Karakoram Highway at an altitude of 2,500 meters above sea level, Hunza is
one of the most popular tourist destinations in Pakistan with almost 1.2 million tourists
having visited the region in 2018.
This project marks Nestlé Pakistan’s efforts to reduce the environmental impact of packaging waste by improving its management and recycling, in line with UN Sustainable Development Goals 12 and 17 – Responsible Consumption & Production and Partnership for Goals.
Globally, Nestlé continues to play a leading role in helping solve the issue of packaging
waste with its three-pillar approach, i. Developing new packaging, ii. Shaping a waste free
future and iii. Driving new behavior.